16.6Bn breakfasts have been eaten in Britain over the last year – making it the largest meal occasion, but traditional breakfast patterns are changing: we are either skipping or consuming away from home. As a result consumers are turning to alternative breakfast products such as: Yoghurt, Ceral Bars and Porridge.
24% of people that regularly ate breakfast on the go said it was important to them to have a branded option.
Belvita breakfast biscuits are delicious crunchy biscuits specially designed for breakfast. They regularly release carbohydrates over four hours to keep you going all morning.
source: Nielsen Scantrack data to w.e. 24/03/12
New Belvita Yogurt Crunch are delicious, crunchy biscuits made with wholegrain, sandwiched together with a creamy live yogurt filling – which provides a perfect convenient product for those rushed mornings and breakfast “on the go”.
Lisa Snowdon, radio presenter and model, is promoting the breakfast biscuits in a 30 second ad showing her having a Belvita biscuit before going on air. This will be supported by an 8 week advertorial campaign in women’s magazines as part of a £7.4 million investment in 2013.
Get a free sample of the new Belvita Yogurt Crunch by calling your Kenco Local Business on 0800 073 5757, then stock up your vending machines and cupboards to ensure your staff start the day off properly.